Tuesday, May 10, 2011

Transworld Skateboarding

Title: Transworld Skateboarding

Publishing Company: Bonnier Corporation

Summary: Transworld Skateboarding is a magazine directly targeted to fans of skateboarding and contains mostly photographs of skateboarders doing tricks in a variety of locations all around the world. They range from posed photos in which skaters pick the perfect time of day as a backdrop, to run down areas that lack any special lighting. The layout of the magazine provides for large images that allow skateboarders to see how a trick looks as it plays out. It does not, however, show how to do the trick or lay out a description of it other than its title. Transworld also contains spotlight articles interviewing or focusing on the careers of skateboarders who have worked their way up from parks to having multiple sponsors. The articles provide a glimpse into the different levels of the sport of skateboarding and how skaters of all ages participate. The advertisements within Transworld are integrated into the magazine and lack price tags, often looking just like the photos of the skateboarders doing tricks.

Critical Evaluation: The images of the skateboarding tricks are breathtaking, especially as they are so rapidly taken that when viewed in the proper sequence, the skateboarders almost look like they are darting across the page. Similarly, the layout design of the magazine is akin to that of a photo-book and the amount of text is incorporated in a manner that it does not distract readers from the action. The advertisements did not have prices or much information regarding how to purchase the products, or how to even locate it. This made the integration of advertisements and articles easier and lends more weight to the photo-book design. However, the main problem that the magazine has is that it caters towards expert skateboarders or at least those who know the jargon, especially the names of the tricks. For those who are just starting to skateboard, there is no "starter" version or portion that can help them acclimatize to the sport.

Reader's Annotation: For fans of skaters, Transworld contains all the best skateboarding tricks documented in frame-by-frame photographs.

Information About the Publishing Company: Bonnier Corporation is an American publishing company. Bonnier was formed in 2007 when its Swedish company combined with World Publications.
Bonnier's magazines are all based on special-interest activities such as sailing, parenting, popular science and fishing. Read more about the company at its website.

Genre: Skateboarding; Sports

Curriculum Ties N/A

Booktalking Ideas:
  • For those who love skateboarding or for those who want to learn more about it, Transworld offers interviews and photographs of skaters doing tricks that will make your jaw drop.
Reading Level: 15+

Challenge Issues N/A

Why This Magazine?: Staff Recommendation

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